Assessing the Use of Social Media Polls in Shaping Event Content in Lokoja Local Government Area, Kogi State
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- 1-5 Chapters
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- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Social media platforms have revolutionized the way information is gathered and disseminated, offering a dynamic tool for engaging with audiences in real time. Among these tools, social media polls stand out as a highly interactive method for gauging public opinion, preferences, and interests. In event planning, particularly within Lokoja Local Government Area of Kogi State, social media polls are increasingly employed to gather feedback from potential attendees, shape event content, and enhance audience satisfaction.
The effectiveness of social media polls lies in their accessibility and immediacy. Platforms like Twitter, Instagram, and Facebook offer polling features that enable event organizers to interact with large, diverse audiences at minimal cost. According to Okoye and Musa (2024), social media polls enhance event planning by allowing organizers to make data-driven decisions that align with audience preferences, thereby increasing the likelihood of event success. These tools also foster inclusivity, providing a platform for individuals from different demographics to voice their opinions.
In Lokoja, the adoption of social media for event promotion and feedback collection has grown substantially, reflecting broader digital trends. However, the strategic use of social media polls to shape event content remains underexplored. This study investigates how social media polls influence event content design, focusing on their effectiveness, limitations, and potential for fostering audience engagement in Lokoja Local Government Area.
1.2 Statement of the Problem
Event organizers in Lokoja often struggle to design content that resonates with their diverse audiences. Traditional feedback mechanisms, such as in-person surveys and suggestion boxes, are limited in reach and often fail to capture the preferences of younger, tech-savvy demographics. Despite the availability of social media platforms, many organizers either underutilize or mismanage these tools, leading to missed opportunities for audience engagement.
Furthermore, there is a lack of empirical data on the impact of social media polls in shaping event content in Lokoja. Challenges such as low response rates, bias in poll design, and limited access to digital platforms among certain demographics also pose significant barriers. This study aims to address these gaps by exploring how social media polls can be effectively utilized to enhance event content and improve overall audience satisfaction.
1.3 Objectives of the Study
- To examine the extent to which social media polls are used by event organizers in Lokoja Local Government Area.
- To assess the effectiveness of social media polls in shaping event content.
- To identify the challenges and limitations associated with using social media polls for event planning.
1.4 Research Questions
- How frequently are social media polls used by event organizers in Lokoja Local Government Area?
- How effective are social media polls in influencing the design of event content?
- What challenges do event organizers face when using social media polls for audience feedback?
1.5 Research Hypotheses
- Social media polls are significantly utilized by event organizers in Lokoja Local Government Area.
- There is a positive relationship between the use of social media polls and the quality of event content.
- Event organizers face challenges such as bias and low response rates when using social media polls for planning.
1.6 Significance of the Study
This study contributes to the growing body of knowledge on digital tools in event management, offering practical insights for event organizers in Lokoja. By highlighting the benefits and limitations of social media polls, the research will guide organizers in leveraging these tools to enhance audience engagement and satisfaction. Additionally, the study will inform policymakers and digital platform developers on how to optimize social media features for broader accessibility and effectiveness.
1.7 Scope and Limitations of the Study
The study is limited to the use of social media polls in shaping event content within Lokoja Local Government Area, Kogi State. It focuses on platforms such as Twitter, Facebook, and Instagram, analyzing their role in event planning and audience engagement.
1.8 Operational Definition of Terms
- Social Media Polls: Interactive features on digital platforms that allow users to vote on specific questions or topics.
- Event Content: The program, activities, and themes designed for an event.
- Audience Engagement: The level of interaction and involvement of the target audience in event-related activities.
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